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Privacy policy

FEM recognizes the importance of protecting the privacy of personal and financial information. We have instituted reasonable policies and security measures to protect the information you provide to us. When you register online with FEM or use our online store, you give us your consent to process and use such submitted personal data in accordance with this privacy policy.

This privacy policy applies to all protected personal information collected, maintained or used by FEM.

What information FEM collects

FEM collects personal data (e.g., name, address, telephone number(s), credit card information, email address, etc.) from visitors to the website who register their information or who use the online store. We also use cookies (as described below) and track IP addresses so that we can improve our services and enhance your FEM experience. To serve you better, we may combine information you give us with other information which is publicly available.

FEM does not knowingly collect personally identifiable information from anyone under the age of thirteen. If you are under thirteen, please ask your parents to register and/or use the online store.

How FEM uses information you provide

The data that you choose to provide to us at one of our stores or online, and the data that we may collect, is used by FEM to keep you informed of our special events or promotions, to register you with our website, to administer our website services, and/or to process any orders you may place online. Otherwise, we may use the information you provide to us only to review our performance and to improve our services to you, or to communicate with you about your order if you have placed an online order.

FEM maintains customer data for purposes of customer relationship management, marketing research, analysis and promotion. By either giving the appropriate consent on our website, FEM will send you, also by email, announcements on products or promotions and invitations to FEM’s events based on your purchase profile.

If you provide incomplete or inaccurate data, FEM may be unable to inform you of specific promotions or events and to provide you with our services.

Does FEM share your information with others?

FEM does not sell, rent or, except as described below, disclose our client's names, addresses, email addresses or other personal information to any third party entity.

FEM does not share/disclose your information to any other party, unless we are required to do so by law or in connection with a legal claim or proceeding. FEM maintains customer data in our secured electronic customer database.


FEM uses appropriate security measures to protect the information you provide to us. However, while we take reasonable steps to protect this personal information from unauthorized access, use or disclosure, you accept that no Internet data transmission can be guaranteed to be secure from access by unintended recipients and will not hold us responsible for any breach of security unless this breach is due to our negligence.

About cookies

Cookies are pieces of information a website can send to your computer's browser for record-keeping purposes. We use cookies to ascertain which web pages are visited and how often, to make our website more user-friendly, and to give you a better experience when you return to the website. For example, cookies allow us to save your password so you do not have to re-enter it every time you visit our site. Most web browsers automatically accept cookies, but you do not have to accept them.

To disable cookies, you should access the "help" tab on your browser or read the information that came with your browser software. However, your visit to our website will be significantly enhanced if cookies are not disabled. If you do not disable your cookies, you accept our collection and storage of any of your personal information such cookies contain.

Acceptance of privacy policy and modifications

By accessing and using the FEM website (including registering on the website or purchasing items through our website), you consent to our collection, use and disclosure of your information as described in this privacy policy. FEM reserves the right occasionally to make changes to our privacy policy or practices. We will post the updated policy on our website, and thus we encourage you to review this page from time to time, particularly each time you use our online shop.

Contact us

If you have any comments or queries regarding our privacy policy, please send us your queries using our contact form or e-mail us at: info@femfashions.co.nz.